Robo-Advisors are digital platforms that provide automated, algorithmic financial planning services with little human supervision. A typical robo-advisor collects information from clients about their financial situation and future goals through an online survey, then uses the data to offer advice and invest client assets.
Robo-advisors require a complete understanding of their customer's financial position to start automating their investments intelligently. Moving money into customer investment funds is also a cumbersome process, relying on manual wire transfers or card payments increasing costs and the barrier to entry for micro-investments.
Lean gives robo-advisors a complete suite of products to help them manage funds in and out of their customer's accounts, as well as providing insights into their financial positions and spending habits. With this data, Robo-advisors can make intelligent, automated decisions improving their customer's financial wellbeing.
How Lean helps Robo-Advisory.
Robo-advisors can assess a customer's financial position across multiple accounts to determine the amounts that are safe and sensible to set aside for savings and investments. This can be improved on by creating habit-building loops, that promote financial wellbeing for their customers.
Customers can move money into the account held with the robo-advisory fintech through direct bank transfers. This serves a superior user experience since the customer can do so within the flow of the application, while reducing costs associated with card payments — currently a common way of transferring the money.
Robo-advisory fintechs can use Lean’s Payment API to programmatically service requests to take money out of the customer’s account. In doing so, the customer will not have to wait for an administrator within the fintech to manually process the transfer, and therefore will receive their funds instantaneously.
Robo-advisory fintechs can give customers the option to move funds to their investment accounts monthly to promote saving and creating a seamless habit of putting money aside towards their future investment.